Explain your offer clearly.
Turn the offer you've been working on into a short explanation of what someone gets, why it's useful and how to start.
Use this promptHow can AI help you explain your offer clearly?
You know what your offer means. Someone hearing about it for the first time may still be wondering what they'd actually get.
Ask your AI to make the offer easier to understand using what you've already worked through together. You should leave with a few sentences you can say or share, plus a simple way to check whether they make sense to someone else.
Before you paste it
Give your AI this context:
- Paste this into the AI conversation where you've been working on the offer. No new brief needed.
PASTE INTO YOUR AI
Help me explain what I sell
Help me explain the offer we've been working on in words a customer would understand. Start with what you already know about the offer. If you need more clarity, ask me one question at a time. Write three or four sentences I could use when someone asks what I sell. Say who it's for, what they get and what it helps them do. Include the price and how to start if we've decided those. Keep our agreed scope and terms. Use ordinary words and concrete details. Don't invent a benefit, guarantee, testimonial, deadline or price to make it sound better. If a missing or conflicting detail would change what the customer thinks they're buying, ask me one short question, use my answer and then finish. If a detail simply isn't decided yet, say so separately instead of making it up. Give me the short explanation and one sentence about what you made clearer. Then suggest one question I can ask someone to check what they understood. Leave sending or publishing to me.
What you should leave with
A short explanation you can use, a reason for the wording and one question that checks what a reader thinks they're getting.
Illustrative example · not a customer result
You bring: Your AI already knows you're offering digital pet portraits: one pet drawn from a customer's photo, one small change included, $45, with the finished image emailed within seven days. Customers start by emailing a photo. Your current description says, ‘Bringing cherished memories to life through bespoke artwork.’
A useful result: A clearer version could be: ‘I draw digital portraits for people who'd like a picture of their pet. For $45, you get a portrait of one pet, with one small change included. You'll receive the finished image by email within seven days. Email me a photo to get started.’ It replaces a broad phrase with the actual purchase. To check it, ask someone: ‘What would you expect to receive if you bought this?’
Then do this
Read the explanation once to check that you can deliver everything it says. Then, if you choose to share it, ask someone what they think they'd get. Bring their answer back to your AI before changing the offer.
Clearer wording isn't proof that someone wants the offer or will pay for it. The AI must preserve the deal you've chosen; a change to the price, delivery or promise is a separate decision for you.